A key principle of data backup is storing data offsite. This is part of the 3-2-1 Rule of Backup, that dictates 1 copy of your data should be stored offsite, where it’s away from any issues that may affect its original location.

This protects your data – and therefore your business – from potential disasters such as office fires, floods, or even theft of equipment.

Cloud storage also offers long-term retention options that local storage can’t always manage. Where as local storage is a relatively finite resource (with less capacity available), cloud storage is the opposite with virtually unlimited capacity. This opens up the door to long-term retention policies where necessary, which can be tailored to meet your requirements.